Menu

James Ramsden

Client:
Successful London craft wine merchant Borough Wine.

Brief:
To dispose of 230 Dalston Lane to allow for the client to focus their efforts on the highly successful wine selling aspect of the business Borough Wines which has 8 successful stores.

Process:
The restaurant is located in the trendy Hackney area of East London which has been going through a large period of transition over the last few years which has seen an emerging restaurant scene which has distanced itself from the West End traditions and established its own cool and quirky culture. This has led to Hackney being the first choice for many start up operators with aspirations of bigger things.
We set out to target aspirational chefs and pop up operators on the street food scene. We know we needed an operator or chef who understood the demographic of Hackney and how the neighbourhood trendiness suits a unique offering.

Result:
The restaurant was assigned to Pidgin for their first restaurant run by James Ramsden and Sam Herlihy. There Asian inspired menu has gone on to receive critical acclaim and has earned them a Michelin star.